With a career in the media industry spanning over 30 years, Peter has held Executive and Senior Management roles in ASX top 200 companies, and his experiences span across FTA TV, Digital, SVOD, AVOD, Radio, Magazines, and Outdoor. Peter was formerly the Chief Revenue Officer at Nine Entertainment Co. for 10 years, and prior to that was the Group Sales Director for Southern Cross Broadcasting for 5 years. He started his career at Network Ten and spent 12 years working in Adelaide then Melbourne. Peter is Sydney based, and currently holds the role of CEO for Medical Media, the leaders in health media, and he is also the Founder and Director of Australia’s largest independent media representation firm, WeThinkMedia, where he maintains an active role managing his private business. Additionally, he was a management consultant for MediaWorks New Zealand and executed a turnaround strategy for their TV business. Peter has served on many industry bodies over his career, including FreeTV Australia, Commercial Radio Australia, Regional TV Marketing Bureau, and was the driving force behind establishing the recently formed ThinkTV, a body that promotes all forms of TV and its varying distribution channels. For charity, Peter was also on the advisory board of the Starlight Children’s Foundation for 8 years.